Artificial Intelligence (AI) has proved to benefit a number of fields including digital marketing. A computer program AI software has been developed to emulate human behavior by learning a variety of data patterns and insights. AI software is designed with a wide range of features that can help with developing an intelligent application via machine learning and other deep learning capabilities. Some of the prominent features of AI software include machine learning, speech and voice recognition, virtual assistant, etc.
Marketing operations involve costs and AI-powered tools and machine learning can aid in saving money and manpower effort. Over the years, AI has become indispensable in building effective marketing strategies. For entrepreneurs looking to boost their businesses, here are a few tools that can enhance marketing efforts. These tools can assist in some of the basic and significant functions such as content marketing, B2B, email marketing, PPC (Pay-per-click) and more.
Here are the top 10 AI software that can help you improve your business revenue.
Azure Machine Learning Studio
For entrepreneurs looking for a dependable tool that can enable you to deploy your business model as a web service, Azure Machine Learning Studio can be a viable service. Offering an independent platform, the niche allows you to use any data source. The tool efficiently deploys models in the cloud, at the edge as well as on-premises. If you are seeking a browser-based solution, this machine learning studio can provide you with the required systems. It is user-friendly and can make work easier with its drag and drop feature. A scalable AI tool, it does not require any special programming skills for operation. Moreover, it can be integrated with open source technologies. The best thing is that Azure Machine Learning Studio provides access to a free account and is packed to deliver 25 services. It is upgradable with extra charges.
H2O.AI
Popular as an A-grade open-source machine learning platform for enterprises, H2O.AI is a perfect AI software designed for a wide range of sectors. From banking, insurance, healthcare to telecom and the marketing industry, this tool has proved to be universally useful; thanks to its programming languages such as R and Python that enables model building. With its AutoM1 functionality, the tool can support several algorithms including gradient boosted machines, deep learning and generalized linear models, etc. H2O.AI is a linearly scalable platform that follows a well-distributed in-memory structure. User-friendly, the software provides good support to users. With a vision to democratize AI for institutions, H2O.AI enables enterprises to reimage business growth.
Cortana
Need a virtual assistant to perform multiple tasks? Cortana can do many of your office odd jobs. Well, be it to set reminders or answer questions, Cortana can handle anything from ordering your lunch to regulating the lights in your workspace. The software is compatible with Windows, iOS, Android and Xbox Operating System. Cortana uses Bing as its search engine and is supported by a host of languages to make your experience smooth and customized. It takes voice inputs and can save your time with this voice recognition feature. Some of these languages that Cortana supports are English, Chinese, Portuguese, German, French, Spanish, Italian and Japanese. The software features several other skills despite being a free service.
IBM Watson
If you are looking for an answering machine that is ready to tackle your questions, IBM Watson can make a great choice with its efficient response system. You can train your business model with Watson and expect it to understand actual concepts, thanks to the Apache Hadoop framework that lends support to the SUSE Linux Enterprise Server 11 OS for accurate results. IBM Watson can simplify your work as it works with existing tools and offers an API for application development. It also supports distributed computing with its robust system enabling the process of business making smarter manifold times. What’s even better is that it’s free.
Oribi
Did you know that an AI program can improve your conversation rate? Oribi uses machine learning systems along with Artificial Intelligence to derive actionable insights in your analytics data. This in turn helps drive improvements in your conversions. One of the advantages that Oribi provides is that it abolishes the need for developers to track the clicks for you. The automatic tracking mechanism can track every button click and event that your viewers follow on your site. With the removal of this laborious setup, Oribi makes tracking convenient. Also, events can be updated dynamically despite any changes made to your business site. With its optimization feature, Oribi empowers users to modulate according to their needs. So, you can pick and choose to better understand what works best for you and what doesn’t so that you can drive your business with more focus for better conversions.
Salesforce Einstein
One of the top-rated CRM systems, this Customer Relationship System works wonders for the Sales, Marketing, Analytics and Commerce Community. Designed to provide increased awareness about all possible opportunities, Salesforce Einstein captures data, thereby saving on your effort of manually entering data. The software enables users to prioritize their business opportunities based on history. This means from providing the best recommendations on top-rated products to engagement scoring, this platform is powered by features that have the potential to scale up analytics. With Salesforce Einstein you won’t have to manage models or prepare data. The 30-day free trial offer from the company allows you to see how well your model adapts to it.
Infosys Nia
Infosys Nia is efficient at simplifying complex tasks. With its special components such as the data, knowledge and automation platform, this software helps empowerment of businesses. The integrated features of Infosys Nia come with an interactive interface. The automation platform can manage repetitive and programmatic tasks while the knowledge platform can capture, process and reuse knowledge. The data platform on the other hand provides a machine learning niche and advanced data analytics. The chatbot and other business applications help in capturing knowledge from different processes and systems. With Nia you don’t have to worry about deriving insights from data pools even if they aren’t well managed.
Amazon Alexa
Amazon Alexa is not just a common household name but its business capabilities are way beyond one’s imagination. An intelligent assistant, Alexa is highly productive in meeting rooms. This cloud-based service can be integrated with other existing products with the help of AVS. Be it camera, lights or other entertainment systems Alexa can help you start conference calls with its voice command feature. Be it to set up reminders for meetings or to check for conference room reservations, it can improve efficiency at the workplace. Tracking attendance rate, recovered bookings, meeting room metrics and more, Alexa provides both contextual and additional information.
Yotpo
Customer reviews are an essential part of most retail businesses. Managing feedback however can take a toll as it can be a time-consuming process. Yotpo is one such smart service that provides a scope of analysing customer feedback with its automated mechanism. Such data and insights can come in handy for leveraging sales drives. Be it to extract information from the past reviews or to present them to your prospective shoppers, Yotpo presents a host of tools to enable better management of rewards programs as well as drive SMS marketing. Be it Shopify, BigCommerce or Magento, Yotpo integrates seamlessly with most popular eCommerce platforms.
AI-Writer
Looking to save time and effort in text generation? The AI-writer can make your business needs of content creation easier. The AI software can write in a conversational tone to reach out to your audience. The text also includes sources. While AI is broadly used for data crunching purposes in business, this software makes sure that the creative workload can also be shared with machines. The AI writer can create complete blogs and articles based on the entered headline. AI content generation can increase productivity in other channels of digital marketing by saving on time. You can expect relatable data to be created by the AI Writer as the system uses algorithms that can seek out the most relevant.
